Entrepreneurial learning process after a business failure

Authors

  • Fatima Ezzahra Zaid Cadi Ayyad University
  • Noufel Ghiffi Cadi Ayyad University

DOI:

https://doi.org/10.15678/SER.2025.1.07

Keywords:

learning dimension, entrepreneurial learning, entrepreneurial failure, emotions, micro-enterprise

Abstract

Background: Entrepreneurial research often overlooks failure as a catalyst for learning. Understanding how entrepreneurs recover from failure and apply their experiences to new ventures proves crucial for developing resilience.

Research objectives: This study examines how micro-entrepreneurs who faced total business failure acquire new knowledge and adapt through entrepreneurial learning.

Research design and methods: We conducted a qualitative exploratory study with five entrepreneurs who restarted businesses after bankruptcy. We collected data via semi-structured interviews and analyzed them using narrative-based content analysis.

Results: Despite significant financial and emotional costs, entrepreneurs actively engaged in meaning-making and knowledge acquisition. Emotional processing and resilience-building enhanced their ability to adapt and overcome challenges.

Conclusions: Entrepreneurial learning plays a key role in business recovery. The findings emphasize the importance of meaning creation, knowledge development, and emotional adaptation in navigating failure and fostering long-term entrepreneurial success.

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Published

2024-06-30

How to Cite

Ezzahra Zaid, F., & Ghiffi, N. (2024). Entrepreneurial learning process after a business failure. Social Entrepreneurship Review, 1, 93–105. https://doi.org/10.15678/SER.2025.1.07

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