Producers Involvement – the Next Stage of Fair Trade Development. The Case of Poland
DOI:
https://doi.org/10.15678/SER.2022.1.06Keywords:
sustainability, Fair Trade, Poland, wholesale salesAbstract
Background: The idea of this paper is to show how countries from so call so-called Eastern Block could contribute to the development of Fair Trade (FT). Poland, as a leader in political and economical changes in Eastern Europe, as well as being a very fast-developing country, could be considered a good representative for all states belonging to this Block.
Research objectives: The goal of this paper is to assess the market for Fair Trade products in Poland and identify the tools which could speed up its development.
Research design and methods: It is a conceptual paper, based on the literature review and thus secondary data. A literature review is used to determine the contemporary character of FT as well as identify the stages of its development.
Results: It was the case in Poland where in 2018 the wholesale of FT products started its boom. Before, due to some obstacles, which were also identified, the sales had been marginal.
Conclusions: It is suggested that a new stage of FT development is coming, in which its growth is sped up by engaging companies to produce goods which have the FT component.
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