Sustainable entrepreneurship in Morocco: Driving competitiveness through CSR and circular economy

Abstract

Background: The circular economy and corporate social responsibility (CSR) have increasingly gained importance as strategic approaches for fostering sustainable entrepreneurship and enhancing corporate competitiveness.

Research objectives: This study aims to assess the impact of circular economy principles and CSR practices on the competitiveness of certified companies in Morocco. It explores how businesses integrate sustainability-driven strategies to improve performance.

Research design and methods: The research followed a quantitative approach, using a structured questionnaire distributed among 77 managers from certified companies in Morocco. Data analysis involved SPSS and structural equation modelling (SmartPLS) to examine relationships between circular economy strategies, CSR practices, and corporate competitiveness.

Results: The findings show a positive correlation between circular economy strategies, CSR implementation, and corporate competitiveness. Key factors influencing this relationship include waste reduction, resource optimization, eco-friendly production, and stakeholder engagement.

Conclusions: The research underscores the necessity of fostering an enabling environment for sustainable entrepreneurship through regulatory frameworks and financial incentives.